Angelic Pretty

Japanese, founded 2002

BiographyA popular brand in Japan and abroad, Angelic Pretty’s clientele are girls who never lost sight of that fairy tale princess dream and those who want to stay adorable forever. The skirts are often worn over bell-shaped petticoats to obtain the proper silhouette.
The imaginative fantasy world of Alice in Wonderland is a ubiquitous theme that not only affects fashion, but also dining trends and entertainment throughout Tokyo and beyond. The bizarre, irrational dream world of Wonderland, full of unpredictable events, conjures up a nonsensical realm of make-believe. Angelic Pretty conveys Alice’s adventures via playing card motifs and heralding rabbits in graphic form trimmed with accents of gold and an elegant Elizabethan standing ruff. This Lolita ensemble brings to mind the Mad Hatter’s tea party and all the jubilant chaos associated with this curious event in the story.

Person TypeInstitution