Baby, the Stars Shine Bright
Japanese, founded 1988
Person TypeInstitution
BiographyOne of the earliest brands to appeal to the innocent fantasies of young teenagers, BABY, THE STARS SHINE BRIGHT is for those who, as children, dreamed of becoming beautiful princesses. One of their signature accessories is the usakuma or bear bag which is a bear plush cleverly disguised as a rabbit, carried as a purse.